Daniel Smith

London | United Kingdom


  • Hospitality
  • Culture
  • Lifestyle
  • Entrepreneur


Daniel is a hospitality purist, and an operator at heart.

Having opened, run, and overseen some of London’s highest profile and most successful restaurants including The Ivy Chelsea Garden, Sexy Fish and Scott’s, he takes a 360 degree view to operating venues, with guest experience and perception as a primary focus, using marketability, loyalty, product and profitability as the foundations.

He fanatically looks at every aspect of a hospitality business, and draws on his findings to improve and develop each aspect, to enhance the guest journey, ultimately improving business productivity and longevity.

Career achievements include:

• Soho Farmhouse, UK
• Sexy Fish London, Operations PM, Launch and GM • Chelsea Ivy Gardens, London; Operations and GM

Key Skills:

  • Operations: Advice on members experience/ guest flow/ design/ layout/ FOH/ BOH areas.

  • Complete planning and set up of all operational areas including head office set up.

  • Recruitment of all key personnel.

  • Pre/Post Launch: Development of Project and Operational Critical path, planning and execution of critical path.

  • GO live support with MD/ GM.