Viv is an entrepreneurial and analytical e-commerce leader in FoodTech. He consults for FoodTech/RetailTech and SaaS companies. He has 14 years experience in online grocery, working with CPGs and retailers. His focuses are in strategy, go-to-market planning, sales strategy and execution, partnerships and product market-fit. He also has expertise in SaaS go-to-market strategy, marketing, retail advertising and analytics.
He was UK MD of Series D grocery startup mySupermarket, working across retail media, consulting and SaaS analytics platforms. Most recently, he was SVP Commercial at FoodTech startup Spoon Guru, working with e-commerce and customer teams within international grocery retailers, where he played a key role in steering the business strategy through a Series A expansion.
Viv’s focus is on helping founders and the senior team get traction and scale up. His strengths are in strategy, go to market planning, sales strategy and execution, partnerships and product market-fit.
Viv acts as an outsourced part-time CCO or COO or advisor.